do not like the whole tooting your own horn thing
feels very awkward, but after repeated berating from well-meaning
colleagues and friends, it made sense to share the following
(A sincere thank you to those who offered this directly or
through my LinkedIn profile
your comments are VERY appreciated).
is a leader and innovator of the best kind - he has the ability
to not only drive business forward but do it in a way that
creates value for everyone he works with. Jeff is authentic
and real - he can be trusted and adds value to whatever he
touches. I give a huge thumbs up for Jeff!!"
- Ed Martin, Director International Consumer Insights and
New Methods, The Hershey Company
cannot say enough good about Jeff Duvall. He has worked so
closely with my teams at Trend Influence that he feels like
a permanent member of our family. His attention to detail
and ability to remain objective and look for empathic solutions
for brands and products is unmatched and of tremendous value
to me and everyone in my organization."
- Richard Leslie, President, Trend Influence
continues to work with Modo Group on a variety of projects
requiring specialized research support. While his analytical
capabilities are first rate, it's his ability to provide creative
solutions to complex problems that makes him a high value
member of our project teams. I recommend him wholeheartedly."
- George Murphy, Founder and Chief Strategist, Modo Group
(and former VP at Starbucks and The Coca-Cola Company)
what an honor to write a recommendation for Jeff. Jeff is,
by far, the best listener I have ever known. His personal
style affirms and reaffirms that attribute and leaves you
with no doubt that he is hearing your description of the problem / opportunity
to be worked on. Now, that would be an amazing thing in itself,
but his professionalism doesn't permit him to stop there.
He quickly transitions into "value" mode by assisting
you, as the client, to dispel your preconceptions and form
the best possible question that will be the most value to
the business. I absolutely love to work with Jeff because
I am always certain that I will leave the exchange having
learned not only a little more about my business, but even
a little more about myself. Jeff is the genuine article!"
- Louis "Rocky" Heinsz, Director of R&D and
Founding Member for new coffee venture (Far Coast), The Coca-Cola
is a delight to work with, highly intelligent, energetic,
and charismatic. His clients are always impressed with his
services as he delivers more than promised and provides truly
valuable insights, based upon his remarkable experience and
- Bill Douglas, Former Director of Strategy & Insights,
The Coca-Cola Company and Founder of Envision Research
have had the privilege of knowing Jeff Duvall for more than
20 years. He is both a friend and colleague. Though the journeys
we've taken through life have been so different, I find our
paths crossing again and again. He is one of those rare individuals
who has the ability to diagnose complicated situations quickly,
bringing to bare a myriad of resources and the creative solutions
necessary for affecting change. He is direct, to the point,
and no nonsense. But he is also full of compassion and keenly
aware of the interconnected world in which organizations and
corporations operate. Jeff is smart, funny, and an extraordinarily
gifted consultant; all the while serving as a selfless, passionate
voice for justice. He works hard at connecting people who
he knows will benefit from the relationships; and he gives
110% to everything he does."
- Craig Bowman, President, Common Ground Consulting LLC
is highly knowledgeable and perceptive and makes the kind
of unexpected connections that lead to breakthrough insights.
He uses his excellent analytical skills to translate those
insights into novel, high potential business strategies. In
the projects we worked on together, Jeff generated numerous
ideas and potential approaches and helped draw innovative
thoughts from others on the team with his unique perspective
and probing analysis. I have also found that Jeff exhibits
a particular affinity and empathy for others, engendering
trust and openness. This makes him a consummate coach for
individuals and teams."
- Wanda Jackson, Marketing and Innovation Specialist, The
is one of the smartest, dedicated people I've worked with.
He has an uncanny sense of empathy for those around him that
make him both passionate about his work and passionate about
those he works with - (even under overwhelming stresses of
personal responsibilities and deadlines). He's a pleasure
to work with!"
- Cat Normoyle, Graphic Designer, Trend Influence
is probably the most genuine person I have ever met. He is
always curious about people and their current versus desired
realities, which makes him a unique combination of a deep
thinker about human behaviors and motivations, which makes
him an expert in developing unbiased, open, and sincere connections
- Miho Sugimoto, Former Global Innovation Marketing Manager,
The Coca-Cola Company and Current Director of Marketing at
will see and hear recurring themes in how people describe
Jeff: extremely intelligent, empathetic, strategic, kind,
and a joy to work with. I've known Jeff for 10 years across
companies, roles, and degrees...and everything positive you
hear about Jeff is really true! You and your business, without
a doubt, will be better off for knowing and working with Jeff.
He is an excellent marketing strategist and diagnostician.
He's particularly strong at anticipating trends and is the
most natural scenario planner I've known. With Jeff you will
get to a solution, and it will be a great one. Add to this
his genuine care for social causes and you end up with one
of the most authentic and talented social cause marketers
you will ever meet."
- Alice Savic, Principal, Alice Savic, LLC
knew Jeff while working in the Global Marketing Division,
as a committed, highly intelligent, collaborative team member.
I continued in touch with Jeff even after we changed jobs,
and he consistently demonstrated his dedication to learning
- Martin Gil, Senior Brand Manager, Coca-Cola TM , The
is one of those rare folks who can create a modeling program,
interpret and analyze the data, factor in innovative insights
that also should be considered in formulating a strategy,
and then make the client feel like the smartest person in
the room. He is patient, witty, thoughtful, creative, focused,
and has tons of integrity. . . and he is very very smart."
- Noel Marts, former Senior Manager, Corporate Marketing
Research, The Coca-Cola Company and current Director at Managing
Duvall is a star
He looks at all sides of the ledger
and knows how to come up with the consummate marketing strategy
besides, he is a helluva nice guy and a great friend."
- Michael Wolfe, former Sr. Manager Marketing Science ,
The Coca-Cola Company and Current Director at BBDO Analytics
and Founder of Bottom Line Analytics
worked with Jeff at Coca-Cola. I find him to be one of those
rare individuals with both strong enterprise-caliber business
acumen along with genuine empathy for others. He's exceptionally
bright, articulate, and strategically-minded, but he's focused
on "the greater good". Jeff has a huge balance in
his karma account. He represents a great resource for businesses
that wish to make business sense out of doing the right things.
The fact that he gets recommendations on LinkedIn without
even asking for them tells it all."
- Joe Whelchel, former Market Research, Strategic Planning
, The Coca-Cola Company and current Principal at DSS Interactive
often there is posturing and arrogance among marketing executives.
I never saw a trace of that in Jeff Duvall. Jeff shared my
insight of how counterproductive that kind of attitude is
to a common business goal. It was rare and refreshing to find
someone like Jeff who is assertive for the common goal, rather
than assertive for some personal agenda. Moreover, it's rare
to encounter an intellect as developed as Jeff's. He has the
gift of seeing over the horizon."
- Stephen Bastego, former Manager, Trade Research Department,
Corporate Legal Division , The Coca-Cola Company and current
President at Trademark Clearance Professionals
is an insight expert, with a vision, ability to think out
of the box, and "makes it happen". I have worked
with Jeff over the years and continue to be impressed by his
ability to look at the big picture without ever missing the
- Bobby Agarwal, formerly Vice President , IRI and current
Executive Director, COO at Godrej Hershey India JV (on assignment)
with Trend Influence, I worked in a Project Management capacity
with Jeff on a number of projects for various Fortune 500
companies and I have to say he's one of the smartest, most
compassionately understanding, results-driven individuals
I've ever met. If he is not already a subject matter expert
on a given industry or market, he quickly adapts and retains
vast knowledge through research. Throughout the projects I
have managed, Jeff's final output and deliverables are consistently
a home run with clients. Around here, we like to affectionately
call him "The Most Value-Adding S.O.B. Around."
- Ryan Wofford, Director at Trend Influence
if you are still reading, here is a personal favorite from
my friend and frequent project
"If adding value was a crime, Jeff Duvall would be guilty.
Seriously guilty. This guy should be in Super Max lock down
gotta love that. I have been blessed and lucky to work
with many great folks over the years. Looking forward to continuing